I’ve been a huge fan of Elon Musk, even before my husband first drove home his Model S. After participating in a Harvard case study about him, then reading Ashlee Vance’s Elon Musk biography, I was even more enamored. I bought some stock. I even ordered a Model 3 on March 31st, 2016, the first day Tesla started taking orders – and took delivery just eight days shy of two years later.

Meanwhile, SpaceX has been shooting up privately-funded rockets for over 10 years, including the Falcon 9’s launching 11 communications satellites into orbit. Earlier this year they launched the most powerful rocket in operation in the world. The payload was Musk’s Tesla Roadster sports car, with a dummy astronaut called “Starman” in its driver’s seat.

Yet, Elon has increasingly been acting like the dummy behind the wheel of his space-bound roadster in recent months, especially in his tweets. August 7th, Elon first announced he might buy back the company. That cost him the Chairmanship of Tesla for three years and a $20 million fine. Then, days after reaching an agreement with the SEC to settle the fraud charges they leveled against him, he poked the bear in the eye with a sharp verbal stick, saying “Just want to [say] that the Shortseller Enrichment Commission is doing incredible work. And the name change is so on point!” What was he thinking?!

The key for Tesla to start avoiding these unnecessary crash landings would probably be taking a similar approach to what’s worked so well at SpaceX. And it wouldn’t even take rocket science! READ REST OF BLOG >>>