Orange County (OC)

Healthcare CEO Peer Advisory Group

1st Wednesday of the month from | 8:45 am – Noon | Costa Mesa, CA


June 7, 2023

Discussion Topic:

The Hospital @ Home: An Opportunity or Threat?

McKinsey & Co. researchers predicted in 2022, nearly two years into COVID, that “Up to $265 billion worth of care services for Medicare fee-for-service and Medicare Advantage beneficiaries could shift to the home by 2025.” That would be about 25% of the total cost of care – and 3 to 4 times the cost of what “at home” care was in 2022. Among the enablers of this shift is the acceptance of telehealth – and the increased mobility of most of the high tech equipment previously only used in hospital settings. Another enabler: the shift to Medicare Advantage – now over 50% of the Medicare eligibles, and on track to reach 69% of the Medicare population by 2030.

During our Members’ Opening Discussion, we’ll look to hear your perspective on how this shift to more care provided in the home – with more of that care paid for by Medicare Advantage plans – has created opportunities for your organization or become more of a threat. For example, on May 18th, Modern Healthcare announced, “Medicare Advantage insurers are driving massive consolidation in home health by acquiring companies and setting reimbursement rates.” Has that been your experience, too?

We’ll then hear from Roger Massengale, CEO of Eitan Medical, NA, and Chief Commercial Officer of Eitan Medical, a global leader in advanced infusion therapy and drug delivery solutions used across the care continuum – from the hospital to the home and even on the beach. Roger has a passion for identifying unmet clinical needs, which has led him to creating substantial innovations in pain control and infusion therapy, including being granted 100+ U.S. and foreign patents. Prior to joining Eitan in 2019, Roger had already built an impressive career in the infusion therapy field in senior management positions with Avanos Medical, Halyard Health, Kimberly-Clark Healthcare (where he was GM of their multi-hundred million dollar Acute Pain division), I-Flow, and Block Medical.

If these seismic shifts haven’t already impacted your healthcare business, they could soon. So, RSVP today to discover how!

Orange County Healthcare CEO Group
Orange County Zoom Table

Meeting Dates

2023: JAN 4     FEB 1     MAR 1     APR 5     MAY 3     JUN 7     JUL 5     AUG 2     SEP 6     OCT 4
     NOV 1     Dec 6 – Combined Session for the Innovations In Healthcare Awards Event

This Table meets on the 1st Wednesday of the Month.
Meetings are held via Zoom with an In-Person session held quarterly.

Past Meetings Topics:

Using Co-branding to Leverage Your Brand

Lessons from Your Long And Winding Roads

AI Innovation in Healthcare

The Bold New World of Tele-everything!

Where There's an Ill, There's a Way - COVID-19-Inspired Entrepreneurism

Getting Ready to Go Back to Work

Best Practices for Leading Through Trauma …that becomes the New Normal

Upping Your Game as an Absentee Leader

Your COVID-19 experience to date: with employees, clinicians, patients, and yourself

Best Practices for Dealing with Payment Reform

Closing "the Sale" After the Contract's Signed

Insights from the JP Morgan Conference - and Your Top Business Goals for 2020

Lessons Learned in Product/Service Line Extension in Healthcare

How You've Achieved Your Company's Top Growth Initiatives

ABL Networking Brainstorming Opportunities