Opening Discussion Topic:
Using strategic partnerships as a “magnetic marketing attractiveness tool” is a proven tool to accelerate business growth.
GM is doing it with Cruise Automotive in self-driving vehicles. Starbucks is doing it with Barnes & Noble and a variety of other retailers. Target is doing it with CVS. HP and Disney are doing it with the Mission: Space Ride, and have been doing it for decades to provide Disney with access to state-of-the-art technology.
The Round Table will open with a brief presentation on examples and approaches to this process. As an example, our facilitator will touch on how he rocketed a company to hyper-growth with three of these kinds of arrangements earlier in his career – demonstrating how these approaches can dramatically accelerate the growth of new products – especially where credibility, access, and other forms of “magnetic attractiveness” are needed to quickly win over key decision-makers in new markets.
Then we’ll ask Round Table Participants to share, and discuss:
– Situations they’re familiar with where Strategic Partnering Accelerated Growth;
– How it was conducted, from initial recognition of “potential” to “actual” partnership operation; and
– Why they believe it really did accelerate their company’s growth.
As always, we’ll look to hear and discuss, “What’s Keeping You Up Nights?”
AND, as he makes his Featured Member Presentation, we’ll be serving as Strategic Advisory Board Members to Ali Payani, Co-Founder and CEO of LookinLA.
LookinLA is a leading digital marketing agency recognized by both Clutch and UpCity as one of the best marketing firms in Los Angeles. When LookinLA launches client assignments, they begin with deep-dive research into the company and its competition, customers, and the market as a whole, then use that research to map out a complete digital marketing strategy, with all creative development and strategy execution completed in-house, with results continuously monitored and refined. From strategy to execution to optimization, LookinLA provides comprehensive solutions for every marketing channel – managing the clients’ entire digital presence, including website design, email marketing, video marketing, social media, SEO, PPC advertising, influencer marketing, and experiential marketing. The company works with all industries and oversees every step of the marketing plan, from strategy to execution to optimization. They design plans are based on real data – tested, measured, and optimized – to ensure real results.
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