Guest Presenter: Dennis Boyle, IDEO’s Health & Wellness Practice Leader
Dennis wowed his audience at Innovations in Healthcare in mid-December, primarily speaking about how IDEO’s famous “Design Thinking” approach has been used to develop medical products. However, it turns out that the majority of IDEO’s work today is for service companies and in the area of “consumer experience,” particularly in the Health & Wellness Practice that Dennis heads. And that’s what he’ll explore with us, bringing several case studies to the discussion – plus applying the process to one of your examples.
Dennis will share several IDEO “customer experience” case studies, and we’ll look to hear your ideas, too.
Dennis Boyle is a Partner and a founding member of IDEO. The Health and Wellness Practice, which he leads, works with clients in medical and consumer healthcare industries to develop innovative consumer experiences, strategies, and products for promoting healthful living and behavior change. He’s contributed to more than 50 patents, and created the TechBox at IDEO, a collection of tools used for creative problem-solving, research, and in communication both inside and outside the company. He also teaches “Design for Better Health” at Stanford’s d.school, a course that draws students from each of the university’s graduate schools.
IDEO’s headquarters are located in San Francisco office, but their ~700 employees are also officed in Cambridge, Chicago, London, Munich, Shanghai, and Tokyo.
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Dec 6 – Combined session for the Innovations in Healthcare Awards Event
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