Wed., December 2, 2020

Opening Discussion Topic:

Using Co-branding to Leverage Your Brand

During our annual “Joint OC & LA Round Table,” we’ll look to re/introduce the best and brightest of both healthcare communities to each other, as our LA-OC ZOOM Table becomes an “example” of the morning’s “theme” – co-branding.

Chances are excellent you’re familiar with examples of co-branding from Nike & Apple (combining electronic trackers and music with sports clothing) to scores of examples in healthcare where frequently a dominant national brand (e.g., Mayo Clinic) is linked with another using a dash, slash, ampersand, or plus sign. The idea behind co-branding is to leverage the strengths of a brand that’s well known in one area, with another that may be strong in a totally different (but relatable) product area, or have a deep market penetration regionally, or appeal to a different demographic or market segment.

After your experiences with co-branding, our Featured Member Chris De Rosa, Cigna’s President, National Accounts & COO, US Commercial Markets will introduce us to Cigna + Oscar which is “bringing together the power of Cigna’s nationwide and local provider networks, and Oscar’s member-focused experience, to deliver small group health insurance that understands the unique needs of small businesses and their employees.”

Chris is accountable for deepening relationships with Cigna’s national clients with 5,000+ employees located across multiple sites. (A great complement to Oscar’s focus on the Small Group market.) Blessed with a rare sense of humor, Chris is also a rarity among ABL’s “Corporate” Members, in that he’s spent his entire career with Cigna. He joined the Fortune #13 firm, in 1992, after graduating from UCLA. Chris first joined ABL, in 2007, when he was President of Cigna, Southern California.

RSVP to come to learn more about the benefits of co-branding, how and where Cigna + Oscar will be rolling out. And, to address your “Issue,” just let us know what it is in your RSVP! AND come expand and deepen your network “throughout” ABL/SoCal.

Jan 15   Feb 19   Mar 19   Apr 16    May 21    Jun 18   Jul 16   Aug 20   Sep 17   Oct 15   Nov 19   Dec 1st (Combined with OC)

Our Los Angeles Healthcare Round Table meets on the 3^rd Friday of each month.  We have been meeting via ZOOM since April, and look forward to meeting again in person – once we can do so safely, hopefully soon!

Past Meeting Information