Healthcare Leaders CEO Group

TUESDAY, November 13, 2018

Opening Discussion Topic:

The Latest Trends in Social Media: What’s Working Now?

As this graphic from Practice Builders suggests, the world of social media marketing has dramatically evolved over the past 10 years. Patient behavior first adapted by Millennials, is now driving the way all of us research, evaluate, and purchase medical services, products, and technology – particularly since the average American spends more than 2 hours a day browsing their social media accounts. Among the top 3 Social Media trends is the huge growth of video content; increased use of user-generated content (like patient reviews); and the use of chatbots and messaging apps to improve patient experience.

During our Group Discussion we’ll look to hear how your organization is tapping these trends, and using Social Media to reach consumers – companies and individuals – who are purchasing your services and products.

Go-Round Discussion of Member Issues: During this time, each Member is given an opportunity to share an “issue” with the Group in order to receive knowledgeable and confidential feedback on how best to tackle that issue. Issues often center around: management/planning concerns, how to best respond to new industry trends, fleshing out a new strategy, what were the best practices used (or hazards) from fellow Members who have dealt with a similar issue. In order to get the most value from each session, we encourage our Members to bring an issue for discussion to each meeting.

Featured ABL Member Presenter:

Robin Raff, Founder/CEO, Chief Strategist of Boomer Business & Beyond

Boomer Business & Beyond is a boutique healthcare marketing firm. Robin has focused her broad marketing experience on launching and growing new healthcare brands, products and services, and is a subject matter expert in marketing to the 50+ segment. Her deep expertise in marketing to the mature market segment (baby boomers and beyond) in the healthcare sector was initially inspired by her role as VP Client Services at Age Wave Interactive over 20 years ago. Since then her entrepreneurial career has included stints serving as KP’s National Director for Medicare Direct Marketing, as well as managing major campaigns for several other health plans, digital health startups, and aging-in-place, health and wellness products.

RSVP today (via email at Laura @ abl.org) for what’s aimed at being a business – expanding presentation and discussion!

Upcoming Meeting Dates

Dec. 12,   Jan. 8,   Feb. 12,   Mar. 12,   Apr. 9

Past Discussions & Presenters: