Silicon Valley

Healthcare Leaders CEO Group

2nd Tuesday of the month from | 8:30 – 11:30 am  | Mountain View, CA

Upcoming Meeting

TUESDAY, November 13, 2018

Opening Discussion Topic:

The Latest Trends in Social Media: What’s Working Now?

As this graphic from Practice Builders suggests, the world of social media marketing has dramatically evolved over the past 10 years. Patient behavior first adapted by Millennials, is now driving the way all of us research, evaluate, and purchase medical services, products, and technology – particularly since the average American spends more than 2 hours a day browsing their social media accounts. Among the top 3 Social Media trends is the huge growth of video content; increased use of user-generated content (like patient reviews); and the use of chatbots and messaging apps to improve patient experience.

During our Group Discussion we’ll look to hear how your organization is tapping these trends, and using Social Media to reach consumers – companies and individuals – who are purchasing your services and products.

Go-Round Discussion of Member Issues: During this time, each Member is given an opportunity to share an “issue” with the Group in order to receive knowledgeable and confidential feedback on how best to tackle that issue. Issues often center around: management/planning concerns, how to best respond to new industry trends, fleshing out a new strategy, what were the best practices used (or hazards) from fellow Members who have dealt with a similar issue. In order to get the most value from each session, we encourage our Members to bring an issue for discussion to each meeting.

Featured ABL Member Presenter:

Robin Raff, Founder/CEO, Chief Strategist of Boomer Business & Beyond

Boomer Business & Beyond is a boutique healthcare marketing firm. Robin has focused her broad marketing experience on launching and growing new healthcare brands, products and services, and is a subject matter expert in marketing to the 50+ segment. Her deep expertise in marketing to the mature market segment (baby boomers and beyond) in the healthcare sector was initially inspired by her role as VP Client Services at Age Wave Interactive over 20 years ago. Since then her entrepreneurial career has included stints serving as KP’s National Director for Medicare Direct Marketing, as well as managing major campaigns for several other health plans, digital health startups, and aging-in-place, health and wellness products.

RSVP today (via email at Laura @ abl.org) for what’s aimed at being a business – expanding presentation and discussion!

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Upcoming Meeting Dates

Dec. 12,   Jan. 8,   Feb. 12,   Mar. 12,   Apr. 9

Past Discussions & Presenters:

Scaling Your Healthcare Business: What Works Best?
Steve Grau, Founder and CEO of Royal Ambulance


A Healthcare CEO's Guide to Health Plan 101
Jack Asher, MD, Chief Medical Officer of Anthem BlueCross' Commercial Business


Marketing to Consumer Boomers
Harry Soza, President and CEO of CAREMINDr


Lessons Learned from Turnarounds
Larry Blitz, Director of WIPFLi/HFS Consultants


How IA's Changing Healthcare
Sean Tan, Co-Founder & CEO of AiCare


Everything You Need to Know about Santa Clara County's Healthcare Programs
Member Presenter: Tyler Haskell, Chief of Staff - District 5, County of Santa Clara


Lessons from Moving the "Hospital to the Home"
Member Presenter: Jiang Li, Ph.D., Founder and CEO of VivaLNK,


A FIELD TRIP TO LUCILE PACKARD CHILDREN'S HOSPITAL
Hosted by ABL Member Alumnus CHRIS DAWES, CEO


Maneuvering With & Around Industry Giants
Member Presenter: Lisa Cooper, CEO (and Board Consultant) for Santa Cruz Surgery Center


New Trends in Clinical Care
Member Presenters: Jeff Gruer, Executive Director, Business Development at El Camino Hospital & Chuck Young, Founder and CEO of PropelCare


Collaborating to Win in Healthcare
Guest Presenter: Wendy Hitchcock is CEO of Vascular Cures


Lessons Learned in Maximizing Customer Engagement
Member Presenter: Dean Hovey, President and CEO of Comprendo