Opening Discussion Topic:
Whether your organization has been long established, is new to market, or is expanding into new areas, a clear BRAND IDENTITY is key to:
During our Group Discussion, bring your experience of developing your brand – including your corporate name, logo, tag line, image, and personality. Then, our Featured Member Robin Raff, CEO of Boomer Business and Beyond, will introduce us to the “Harvard Business Brand Development Matrix Tool” that’s been used with great success to guide the development of numerous successful brands. She’ll then present strategies for taking brands to market, inclusive of the importance of developing a content calendar, and identifying the right messages and channels to most effectively reach and motivate your key target segments.
As always, please alert us to Any Other Issues You’d Like to Discuss with your fellow Members, so we can include time for them in the morning’s Agenda.
"After the first meeting I was sold. With healthcare reform, the word is partnership – more than any other time in the history of my career – partnerships, partnerships, partnerships."
"Great discussions and networking. Thought-provoking dialogue - challenging insights."
"Setting aside time from my daily responsibilities at the office that allows me to learn and think about trends in the industry and how they may influence or impact my organization."