Upcoming Meeting
Tuesday, April 9, 2019
Opening Discussion Topic:
Developing &/or Enhancing Your Brand Identity in the Market
Whether your organization has been long established, is new to market, or is expanding into new areas, a clear BRAND IDENTITY is key to:
- Positioning & enhancing the standing of your services and products in the marketplace
- Aiding in recruiting & retention, and
- Protecting a firm’s reputation
During our Group Discussion, bring your experience of developing your brand – including your corporate name, logo, tag line, image, and personality. Then, our Featured Member Robin Raff, CEO of Boomer Business and Beyond, will introduce us to the “Harvard Business Brand Development Matrix Tool” that’s been used with great success to guide the development of numerous successful brands. She’ll then present strategies for taking brands to market, inclusive of the importance of developing a content calendar, and identifying the right messages and channels to most effectively reach and motivate your key target segments.
As always, please alert us to Any Other Issues You’d Like to Discuss with your fellow Members, so we can include time for them in the morning’s Agenda.
Upcoming Meeting Dates
May 14 June 11 July 9 Aug. 13 Sept. 10 Oct. 8 Nov. 12 Dec. 10
Past Discussion Topics:
- The Latest Trends in Social Media: What's Working Now?
- Scaling Your Healthcare Business: What Works Best?
- A Healthcare CEO's Guide to Health Plan 101
- Marketing to Consumer Boomers
- Lessons Learned from Turnarounds
- How IA's Changing Healthcare
- Everything You Need to Know about Santa Clara County's Healthcare Programs
- Lessons from Moving the "Hospital to the Home"
- A FIELD TRIP TO LUCILE PACKARD CHILDREN'S HOSPITAL
- Maneuvering With & Around Industry Giants
- New Trends in Clinical Care
- Collaborating to Win in Healthcare
- Lessons Learned in Maximizing Customer Engagement
"After the first meeting I was sold. With healthcare reform, the word is partnership – more than any other time in the history of my career – partnerships, partnerships, partnerships."
"Great discussions and networking. Thought-provoking dialogue - challenging insights."
"Setting aside time from my daily responsibilities at the office that allows me to learn and think about trends in the industry and how they may influence or impact my organization."