Alvaka Networks on: GDRP - "The Regulatory Iceberg of 2018"
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Alvaka Networks' recent post reports that on May 25, 2018, the European Union (EU) General Data Protection Regulation
(GDPR) goes into full effect, intended to protect the personal data of EU citizens, wherever that data might be processed. It applies not only to
organizations located within the EU, but also to those located outside of the EU if they offer goods or services to, or monitor the
behavior of, EU residents. If you are not compliant with the GDPR, you could face fines of up to 20 million Euros or 4% of worldwide
annual revenue - per breach. Immediately you need to review what kinds of data you handle, from where and how you are gathering such
data, how that data are processed, and what security mechanisms, policies, and procedures you have in place already. Then, if you believe
you are subject to the GDPR, you will need to review it to see what you may need to add or modify in order to comply.
Alvaka also provides a list of things that need to be done by this time next year; in summary they are: Adopt accountability and governance measures;
Appoint a Data Protection Officer; Perform impact assessments; Update data transfer policies; Implement new policies to accommodate individual privacy rights;
Revise online consents; Add "Privacy by Design" to your development process; and Add "Privacy by Default" to your operations. (Oli Thordarson, Orange County Healthcare)
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Dave Berkus on: Advice & Insurance
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In Any advice can be worthless, or worse,
Dave shares a story about a CEO and several board members/investors to illustrate his recommendation that company leaders should filter all advice through the strainer of good reason,
taking that which seems reasonable and rejecting that which is wrong for yourself or for the immediate time. If you perceive advice to be in
error or against better judgment, form your arguments after a little thought and make your case with information to back it up if necessary. Most of the time, the person on
the other side of the table will see your side, feel your passion, and either agree or withdraw any objection. Passion and reason almost always win the day in these cases, even when
facing a superior in the food chain. And, in
Insurance is always too expensive - until it's needed,
Dave urges all companies with any assets to measure and protect to contract for business package insurance policies. A typical beginning package for a small
company costs about $4,000 a year and covers several forms of liability for both premises and product as well as theft, employee dishonesty,
employee use of self-owned cars for work, and more. There is usually a small amount of business interruption insurance in the
standard package, and more protection can be added at a cost. (Dave Berkus, Downtown and West Los Angeles)
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Express Analytics on: The Role of Data Translators
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In Data Translators: Those Who Ensure Analysis Is Not Lost
In Rendition, Express Analytics describes that data translators are seen as the new conduit between data analysts and the key
decision makers within an organization. They explain in plain language to senior management the complex insights received from analytics,
effectively putting everyone in an organization on the same page of decision-making. Data translators are a cross between a data scientist,
analyst, and a business person. They must be data savvy, but simultaneously completely understand the business goals of the
organization they work in. (Hemant Warudkar, Orange County)
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GetVisible on: Email Delivery Rates & Mobile Friendliness
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PeopleG2 on: Pillars of Positive Workplace Culture
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Chris Dyer, CEO of PeopleG2, recently published an article in Practice Business - The seven pillars of a positive workplace culture,
in which he discusses Transparency, Positivity, Measurement, Acknowledgement, Uniqueness, Listening, and Mistakes. "While good cultures have some of these pillars imbedded into their daily processes,
great cultures have all seven. Try to hit them all," Chris urges. "This is a proven strategy for enhancing performance
and retaining talented employees. It will also stoke morale. Staff who feel both personally satisfied and professionally challenged will stay,
thrive and add to great culture." Meanwhile, in San Francisco Amends Their Fair Chance Ordinance, PeopleG2 reports that San Francisco and Los Angeles both developed Ban the
Box/Fair Chance Laws prior to the passing of the California statewide ban the box law, which went into effect on January 1, 2018. In some
ways, the laws passed in these cities are stronger than the CA law. Recently, the Board of Supervisors for the City and County of San
Francisco amended some portions of their Fair Chance Ordinance to align it with AB 1008, the California Fair Chance Ordinance. PeopleG2 details
the items that were amended. (Chris Dyer, Downtown Los Angeles)
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Taylor Digital on: Neuromarketing, Landing Pages & Microsites
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In This is Your Brain on Marketing,
Taylor Digital (Td) explains that neuromarketing is the combination of neuropsychology
and marketing research which studies a person's response to marketing stimuli. It's a unique field that is a deep dive into how the brain
works and how as marketers, we can tap into this information in order to make a considerable impact. And, in
Landing Pages vs Microsites: Which One is Right for You?,
Td briefly defines a Landing Page as a standalone web page that is created specifically for the purposes of a marketing or advertising campaign. It's where a user
"lands" after clicking a specific link from an Adwords campaign or email
link. But a Microsite is an individual website or cluster of smaller websites that
act as a separate entity for a brand. Typically, a microsite lives on its own domain, although some can exist on a subdomain. Deciding between a landing page or microsite will be dependent largely
on the complexity of the campaign you are driving or product you are offering. (Randy Taylor, Orange County)
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