Opening Discussion Topic:
The way people buy has been shaped, in part, or wholly, by websites for most of this century. At the turn of the century, customer journeys often included, first, searching “search-engines,” then finding information, often including company brochureware or catalog descriptions of what was sought, then querying one’s ecosystem of resources. Lastly came buying direct from the company’s, or others’, websites, or from a distributor, a telesales person, or even in person.
In this decade according to Gartner, buyer behavior is changing dramatically. In their September 2020, The Future of Sales in 2025, excerpted in Gartner’s The Future of Sales e-book, they point out that:
And all Revenue Generation, per Gartner, will not only include, but as we move towards 2025, will be significantly driven by the processes & technologies of our websites. With websites increasingly driving an ever-larger percentage of company revenue generation, we’re focusing today’s discussion on your current, and evolving strategy or best practices for your websites. So, as part of this discussion, we’ll have a brief presentation of some of the key items addressed in Gartner’s reports, which essentially focus on the future of organizations like yours, revenue generation issues, and their impact on website strategies.
Our discussion questions will include:
Then, as always, we’ll look to hear and discuss, “What’s Keeping You Up Nights?”
We’ll also be serving as Strategic Advisory Board Members to ABL’s Ali Payani, as he makes his Featured Member Presentation.
Ali Payani is Co-Founder and CEO of LookinLA, a leading digital marketing agency recognized by both Clutch and UpCity as one of the best marketing firms in LA. When LookinLA launches client assignments, they begin with deep-dive research into the company and its competition, customers, and the market as a whole, then use that research to map out a complete digital marketing strategy, with all creative development and strategy execution completed in-house, with results continuously monitored and refined. From strategy to execution to optimization, LookinLA provides comprehensive solutions for every marketing channel – managing the clients’ entire digital presence, including website design, email marketing, video marketing, social media, SEO, PPC advertising, influencer marketing, and experiential marketing. The company works with all industries and oversees every step of the marketing plan, from strategy to execution to optimization. They design plans are based on real data – tested, measured, and optimized – to ensure real results.
Our San Gabriel Valley Technology Round Table meets on the 1st Friday of the month (with the exception of some holidays, like Jan. 1st ) – via Zoom and sometimes with an In-Person option.
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