Opening Discussion Topic:
For most Fortune 500 companies, over the past decade, Digital Customer Journey Management has developed into a critical function. The F500 first began using Marketing Automation (MA) software, incorporating Artificial Intelligence, in 2006, when today’s major MA providers first brought their offerings to market.
Since then, MA software has also helped many Small & Medium Size Businesses grow significantly through their own implementations of Digital Customer Journey Management, enabling them to compete effectively with much larger businesses.
In a brief presentation, we’ll get a quick overview of what Digital Customer Journey Management consists of today as context for our Members’ Opening Discussion regarding:
Then, as always, we’ll look to hear and discuss, “What’s Keeping You Up Nights?”
We’ll also be serving as Strategic Advisory Board Members to Chris Dyer, as he makes the Featured Member Presentation.
Chris Dyer is Founder and CEO of PeopleG2, which has appeared on the Inc. 5000 list of the Fastest-Growing Companies and is annually named one of the top places to work. Chris has won many awards for business excellence and innovation. He provides real examples that help all organizations exude award-winning cultures – done through speeches, learning events, and his globally popular live radio show and podcast, TalentTalk.
Our San Gabriel Valley Technology Round Table meets on the 1st Friday of the month (with the exception of some holidays, like Jan. 1st ). We have been meeting via ZOOM since April, and look forward to meeting again in person – once we can do so safely, hopefully early in the New Year.
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