Opening Discussion Topic:
Since Californians first went home to Shelter in Place, in March, it appears many would-be patients who’d otherwise be going to the ED, doctor, or even an urgent care clinic, are still sheltering – some with deadly consequences. As we all know, the absence of “elective surgeries” has cost hospitals across the country billions. So the question for the Group is: how do we get patients to start feeling safe enough to come back to (or at least televisit) their doctor or therapist, get their preventive screenings, renew their meds, and take care of that pain that ails them?
Then, our Member Robin Raff, CEO of Pulse Healthcare Marketing, will introduce us to her client, Dr. Ossi Riekkinen, CEO & Co-founder of Bone Index Ltd., medical device and service company that’s revolutionizing osteoporosis diagnostics and fracture prevention through its Bindex Total Bone HeathTM program. Bindex, a radiation-free, hand-held osteoporosis diagnostics technology captures comparable results to a DXA scan – in just 30 seconds, for a fraction of the cost. With over 1.6 million screenings in the U.S. to date, Ossi is aiming for 14 million scans, which would save the U.S. healthcare system over $3 billion a year – and thousands of seniors from breaking bones.
Ossi Riekkinen, first became interested in osteoporosis while earning his Ph.D. in medical physics at the University of Kuopio. After completing further research at the University of Eastern Finland, he co-founded Bone Index, in 2011. Bone Index discovered a way to economically and easily measure bone density, with a portable device, and received investment capital from several investors in Finland. Bone Index was also awarded “Best Nordic Start-Up Company” – and FDA clearance and a new reimbursement code in the U.S.
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