Director of Healthcare
Bay Area Healthcare
Member Since: 2005
ABL Members are encouraged to attend ABL’s Events, Workshops, and Conferences, where they can exchange ideas and connect with other chief executives representing Round Tables from throughout California.
|EVENT||December 6, 2017|||||Long Beach, CA|
|Winning Strategies for Direct-2-Consumer Marketing|
|You don’t need to be a Russian Operative to make great use of Social Media. Our kick-off speaker, recent “Leadership in Innovation” Awardee and two-time ABBY Award winner, George Carpenter, will be joined by his marketing maven wife, Jill Carpenter – who gets “wow” results from using social media to precisely target prime customers.
Fact is, with an increasingly large percentage of the commercial population having high deductible health plans, going “Direct-to-Consumer” is becoming much more common in savvy healthcare circles. And, particularly, when given a choice, consumers will typically select a provider with a strong reputation in the community and/or on the Internet, and transparent, affordable pricing. With that in mind, in addition to hearing how George and Jill have used Facebook to significantly grow MYnd Analytics, we’ll also hear from Jason Ciment, CEO of GetVisible, a digital marketing agency that (among other things) specializes in Search Engine Optimization and Social Media Marketing – in fact, he’s written books on them! Jason’s team helps their clients “elevate rankings” and stay ahead of Googles ever-changing algorithms, resulting in increasing their clients’ website traffic upwards of 700%. He’ll also give us examples of how to use “Pay-Per-Click” marketing to “target” prospective patients or clients geographically, demographically, and even psychographically.
When it comes to DIY, D2C marketing Brad Schmidt, CEO of Inglewood Imaging, has been mastering it for years. Brad will share how Inglewood Imaging has developed a “Southwest Airlines of Imaging” reputation with transparent pricing directed at consumers (as well as 4,100 provider offices and 70+ contracted insurance carriers, IPA’s and workers comp groups). If you’re looking to learn how to “Embrace the Community” – from getting patients dancing in the streets to heavy community involvement, no one can share how it’s done better than Brad.
Then we’ll hear about the “Power of Branding” from Andy Leeka, CEO of Good Samaritan Hospital, which “Brings L.A. to Life.” Andy will share the various stakeholders a marketing campaign of this nature appeals to, and how they at least attempt to measure ROI results from their branding campaigns.
|EVENT||December 13, 2017||San Francisco, CA|
|Introducing the Greater Bay Area’s Super Provider Network|
|Increasingly, innovative healthcare organizations are breaking down the historic divisions that have kept competitors distanced, and healthcare providers and payers siloed. Recent headlines have reported a potential Aetna/CVS merger, while the Cleveland Clinic is already linked with Oscar Health in Ohio, just as Banner Health has partnered with Aetna in Phoenix.
Much closer to home, Canopy Health has brought together some of the biggest names in Bay Area Healthcare under a virtual umbrella of allied providers. Joel Criste, Canopy Health’s CEO, will share with us how they forged an alliance of 13 hospitals/systems – including UCSF, John Muir, Dignity, and AHS, then linked with several urgent care centers, and over 4,000 participating physicians (including Hill) to provide residents in seven Bay Area counties a new option for quality care. We’ll also hear how their carrier partners – UnitedHealthcare, already, plus Western Health Advantage and Health Net, starting 1/1/18 — have developed unique plans for small and large groups to access the Canopy Health network.
|EVENT||January 24, 2018|||||Long Beach, CA|
|ABL’s 15th Top Tech Trends: Navigating the Sixth Tech Wave|
|Event details coming soon…|
RECENT EVENTS HAVE INCLUDED
|EVENT||October 25, 2017|||||Long Beach, CA|
|ABL’s ABBY Awards recognize and celebrate organizations which have developed innovative approaches to the delivery of healthcare, digital health and medical technologies.
Come vote for the ones you think are most dramatically reducing the cost of quality healthcare!
|Nominate your Organization or another innovative company to participate in ABL’s 18th Annual Innovations in Healthcare TM ABBY Awards Event on October 25th|
|Call for Nominations: Are you aware of an innovative approach or technology that is already on the market and dramatically reducing the cost of quality healthcare? If so, we welcome you to nominate a company you believe is using or marketing an INNOVATIVE:
|EVENT||July 12, 2017|||||San Francisco, CA|
|Tech-Enabled Innovations in Care Transitions|
|What do Uber, Amazon’s Alexa’s Marvee, Big Data analytics, automated patient monitoring, and old-fashioned house calls all have in common? Taken together, these technologies and approaches are changing the pre- and post-acute world of healthcare – for the better.|
|EVENT||April 5, 2017|||||Newport Beach, CA|
|Tech-Enabled Innovations in Care Transitions|
|What do Uber, Amazon’s Alexa’s Marvee, Big Data analytics, automated patient monitoring, and old-fashioned house calls all have in common? Taken together, these technologies and approaches are changing the pre- and post-acute world of healthcare – for the better.During this intense morning Workshop, ABL Members and their guests, will hear from five healthcare leaders who are integrating technology into their care plans to keep discharged patients – especially those most likely to be re-hospitalized – safe at home. The results are better care for patients, and more rewards (and fewer penalties) for the hospitals, health plans, and providers at risk for their care.|
|EVENT||January 31, 2017|||||Long Beach, CA|
|The Sixth Wave: Era of the Thinking Machines
|As we come to the end of the fifth modern wave of technology innovation, we look into the near future, the 2020’s, where we will participate in the emergence of thinking machines, an overturning of our traditional job market, and giant leaps in productivity. To explain the evolution and make sense of the coming wave, three of ABL’s futurists will join forces to examine the past and predict the future. Hear from Dave Berkus, Marshall Toplansky, and Bob Kelley as they delve deeply into the innovations that will change our business and personal lives in the coming years and beyond.|
|EVENT||December 7, 2016|||||Orange County, CA|
|Healthcare Breakthroughs on the Home Front
|With CMS’ increasing focus on not only reducing readmissions, but admissions as well, the HOME is increasingly becoming the “facility” of choice for patients with chronic illnesses – and even acute care needs. To bring us up to speed on some of the latest developments on the home front, three experts will present the impressive levels of care that are being deployed at the bedside – in the bedroom, rather than on “the floor” or even “in the office”- as technology advances and innovative approaches continue to bring care to patients, literally, where they live.As always, we’ll look to hear from you about the other home care examples you’re seeing and experiencing.
Jeannee Parker Martin, President and CEO of LeadingAge California is an internationally respected leader and “Home Health and Hospice Hall of Fame” Member. Jeannee will share with us the latest post-acute, home health, hospice, and palliative care trends that she’s seeing across the country with her 20 years’ experience at the helm of The Corridor Group, and now as the CEO of LeadingAge, which represents 400+ providers of senior living and care. We’ll also learn how Jeannee’s leveraged her international experience in care delivery gleaned throughout the Americas, Europe, and Asia, to benefit patients at home in the U.S.
Bob Funari, Chairman of the Board of NxStage
Nick Desai, Founder and CEO of Heal
|EVENT||October 26, 2016|||||Long Beach, CA|
|Leadership & ABBY Awards||2016 ABBY Award Winners||Details Here|
|EVENT||September 14, 2016|||||San Francisco, CA|
|EVENT||April 6, 2016|||||Newport Beach, CA|
|Meet the Money|
Increasingly, today’s healthcare financers are inventing new investment models that equal the innovative spirit displayed by their portfolio companies. These include incubators, accelerators, funds focused on niches, and private equity funds. To put you at the epicenter of understanding this trend, we’ll hear from the healthcare portfolio leaders of some of the most creative of these firms about their unique approaches to capitalizing and growing companies that are leveraging technology to provide Better and Smarter Healthcare. More Information.
|EVENT||January 27, 2016|||||Long Beach, CA|
| 13th Annual Top Tech Trends for 2016
|Featuring: Dave Berkus, Chairman of Multiple Portfolio Companies, and Andrè de Fusco, CEO of Cynvenio Biosystems, Inc.
Our favorite technology prognosticator, Dave Berkus, returns to analyze the speed of technology change in the last 15 years, and which four principal arenas will account for much of the growth in the next 15 years. It’s a great session for those looking to invest their time and talent during this next decade and beyond. Sharing the stage with Dave to enlighten us on the latest Life Science trends will be ABL’s 2014 ABBY Award winner, Andrè de Fusco, who heads Cynvenio Biosystems, a cancer diagnostics company focused on transforming cancer treatment and management through the molecular analysis of cancer biomarkers in blood. With a global background in the Life Sciences, Andre has kept his finger on the pulse of the industry’s latest developments that truly will be life changing and enhancing. More Information.
|EVENT||December 2, 2015|||||Long Beach, CA|
|Healthcare Executives Workshop|
|EVENT||October 21, 2015|||||Long Beach, CA|
|Innovations In Healthcare SM – Leadership & ABBY Awards|
|View ABL ABBY Winners|
|EVENT||September 23 and (2nd Performance) September 24, 2015|||||Costa Mesa, CA|
|Developing an Effective Board of Directors for Growing Companies
|Featuring: Robert Kelley, CEO of ABL Organization|
|EVENT||June 28, 2015|||||Long Beach, CA|
|ABL SoCal Membership-wide Summer Social|
|EVENT||July 11, 2015|||||Oakland, CA|
|ABL NorCal Membership-wide Summer Social|
|EVENT||April 1, 2015|||||Newport Beach, CA|
| Tapping Medicare’s Last, Great Benefit
Beginning with the End in Mind
|EVENT||January 21, 2015|||||Long Beach, CA|
| 12th Annual Top Tech Trends – The Sixth Wave
The Power of the Digital Infinite
|EVENT||July 5, 2017||||
|Call for Nominations
ABL’s 18th Innovations in Healthcare TM ABBY Awards EventClick here to learn more